Sharon Heyward

Sharon Heyward

Sharon Heyward

With over 30 years in the industry, music marketing maven Sharon Heyward has built multi-platinum and/or Grammy-winning hits for some of the biggest names in R&B including Paula Abdul, After 7, Evelyn Champagne King, Mint Condition, Vicki Sue Robinson, Soul II Soul and Sounds Of Blackness.  Sharon Heyward began her career right out of high school at Columbia Records as a file clerk.  Simultaneously, she began the job that remains most dear to her, raising her daughter.  ”Back then, just being a Black woman in the music industry was tough enough. I was also a single parent.  Succeeding during those times, I know there’s nothing I can’t do, once I decide to do it.”

Her career turning point came in 1971 when she was hired as Assistant Sales Manager at Buddah Records, where she was later promoted to National FM Radio Promotions Rep, then to Director of Club Promotions.   In 1974, Sharon joined RCA Records as product manager and in 1987 she was hired at Virgin Records as Marketing Director. Subsequently, Sharon was promoted to Senior Vice President and General Manager at Virgin.  By 1993, she was named President of Jimmy Jam and Terry Lewis’ Perspective Records and in 1996 she struck out on her own forming Sharon Heyward Enterprises (SHE), a marketing consulting firm.

Summoned back to the daily workings of a record company, in 1998, Harmony Records named Sharon Heyward Vice President and General Manager of the company.  When asked her greatest accomplishment to date, for Sharon the answer is simple: “My greatest hit to date is my daughter, a well-known and highly respected executive in the music industry.”