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Executive Power Mover


Lisa Ellis
Sr. Vice President, R&B/Crossover Promotion, Columbia Records

 

NABFEME Premiere Executive Power Mover Lisa Ellis is making leaps and bounds through out the music industry. With the success of artists like Amerie, Will Smith and others, Lisa is poised to command positions of power.

 

"One of the most creative and innovative music executives I have ever worked with," that is the description given by Charlie Walk, Executive Vice President of Promotion, Columbia Records, when speaking of Lisa Ellis. Charlie recently promoted Lisa to the newly created position of Senior Vice President R&B/Rhythm-Crossover Promotion at Columbia. The expanded executive position charges Ellis, who joined the label in 1995 as a local promotion rep, with leading the recently merged R&B/Rhythm-Crossover team in securing airplay at multiple radio formats for a range of Columbia artists. The promotion from Vice President National Promotion West Coast and Vice President Crossover Promotion, which she acquired in 2000, will allow Lisa the opportunity to not only oversee the company's promotional efforts, but also implement creative methods of exposure for the label's roster. "She is uniquely gifted in her ability to sense out, explore and maximize avenues of exposure for the music she works with," explains Walk. Lisa reports to Charlie Walk from Columbia's New York Offices.

 

The University of Maryland graduate launched her career in marketing at Pepsi-Cola, moving on to CBS radio at WPGC in Washington, DC and then to Reebok before joining Columbia seven years ago. Highly lauded over the years as Executive of the Year in Rhythm Crossover, Ellis will also oversee the label's street marketing team and Rap Mix Show department, divisions for which she was named Street Information Network's - S.I.N. - Local Promotion Manager of the Year in 1997.



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