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Executives To Watch


Leslie Yvonne Graham
Senior Account Manager, Marketing Consultant, WJLB, Detroit

 

With over six years experience in radio sales in top ten markets, Leslie Y. Graham has built a career that demonstrates a track record of outstanding sales achievements.

 

Currently serving as Senior Account Manager and Marketing Consultant for Detroit's #1 Urban FM, WJLB, Leslie manages 47 direct and agency accounts on a local, regional and national basis. She has been the key factor that has developed this base to over one million dollars in billing for two consecutive years. In addition to "closing the sale," Leslie also creates advertising concepts and writes scripts for all direct local accounts.

 

A bullet point view of Leslie Yvonne Graham:

 

  • Maintains an average of $90,000 of billing each month.
  • Personally maintained four major accounts that operated under annual contracts that represented over $600,000 in billing each year.
  • Consistently exceeds a monthly budget goal.
  • Excellent closing ratio: 80-85%.
  • Effectively sells sponsorships of station events that result in additional revenue.
  • Credits to clients never exceed 5% of total annual billing.
  • Extremely creative when developing advertising concepts.
  • Named Rookie of the Year for the 1995-96 fiscal year.

Known for developing a client base from prospecting and generating leads, Leslie negotiates and closes the deal on what some call the "impossible sale." She has also served as an Assistant Account Manager for WALR in Atlanta.

 

Leslie Y. Graham earned her Bachelor of Arts Degree in English, May 1988 from Spelman College in Atlanta. In 1997, she earned her Certified Radio Marketing Consultant certification from the Radio Advertising Bureau in Dallas, Texas.

 

MORE...

  • Chapter President, National Coalition of 100 Black Women
  • Life Member, National Alumnae Association of Spelman College
  • Member, Women's Economic Club of Detroit
  • Member, Detroit Inter-Alumnae Council, The College Fund



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