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Executives In Business


Michelle B. Jackson
Marketing and Public Relations Consultant

 

Meet the "PR Goddess"… the name to know when you need promotion, marketing and publicity that targets the right people, in the right places, at the right time!

 

Michelle B. Jackson is a New York City based marketing and public relations consultant. She formed her practice in Cleveland, Oh., in 1984 after a stint as a buyer for a 14-store retail chain and following a detour to law school. Responding to the dearth of executives of color among the ranks of the established PR and ad agencies of the day, Michelle B. decided that the only way to get hired on the level she desired was to employ herself. While in Cleveland, she specialized in designing sales and communications strategies for high-tech concerns, including an organization that provided technology transfer services to Fortune 1000 companies.

 

Michelle B. relocated to northern California in 1987 and expanded her business to include real estate firms and companies doing business with the Pacific Rim. Because of the importance of gift giving among Japanese business people, Michelle B. created an ancillary business, "The Gift Advantage, " to help U.S. executives navigate the complex protocol of multicultural, strategic "gifting."

 

In the early 90's after adding event design and management to her repertoire, Michelle B. landed contract work at WGBH in Boston, the major producer of public television programming in the nation. As a consultant there, she managed fund raising projects including on-air pledge drives and outdoor events. She then joined the House of Blues Foundation, a nonprofit project of HOB Entertainment, as Marketing Director. The next move was a gig as Regional Marketing Manager for Shanachie Entertainment, which eventually brought Michelle B. Jackson to New York where she refined her business focus: Arts, Artists, Events!

 

Michelle B.'s recent arts and entertainment clients have included First Night Boston, a 12-hour event that features 1000 paid artists in 50 venues that include 225 performances; the New York City Band, Afroblue, winners of three (3) 1999 songwriting awards---including the prestigious John Lennon Songwriting Contest; vocalist Titilayo, who in 1999 was featured in Billboard, The Boston Globe, Sunday Magazine and on NPR's "All Things Considered" and Jazz singer Ron Gill, who was a featured performer at the 1999 Ottawa International Jazz Festival in Canada.

 

Well rounded, well focused and prepared to accept any challenge, Michelle points out as another high point in her career, her communications degree from Spelman College in Atlanta, GA, which included a concentration in radio broadcasting. This prepared her for her fantasy job, that of being the cool radio jock listened to and loved by thousands; Michelle hosted a nightly program on Clark College Jazz radio, WCLK.

 



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