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Wes "Party" Johnson
President NTR Enterprises, Inc.
Thirty-year music industry veteran, pioneer,
friend, mentor, and the man you want to have on your team…
meet Wes Johnson. Known affectionately throughout the industry
as "Party," Wes Johnson is Founder and President
of NTR Enterprises, Inc. NTR specializes in the development
of promotion and marketing strategies that increase the revenue
of its clientele.
Wes' career began in radio as an on air
personality at WEBB in Baltimore, the station known as "The
James Brown Station." As an on air personality, Wes had
a large and loyal following among listeners in Baltimore and
his popularity quickly expanded into other areas like Arlington
and Washington, DC. Because he was such a household name in
the Washington DC area, Wes eventually accepted an offer as
an air personality at DC's WOOK.
As his career continued to blossom, Wes
left WOOK to go to work for Great Bay Distribution as an independent
promotions representative. During this time a new art form
was emerging… Rap music. The presentation of this music
was new, its creators were unestablished and commercial radio
wasn't eager to format it. Wes "Party" Johnson,
through his straightforward manner and natural talent for
generating creative ideas, was instrumental in getting airplay
for this non-traditional music on many area radio stations.
He excelled at what was seemingly impossible… getting
radio adds and airplay on Rap music!
Through his keen vision and foresight, Wes
realized the potential of this new art form, the need for
his talent and a rapidly emerging niche. The next step was
going into business for himself and the formation of his company,
NO DOUBT PROMOTIONS. Because of the success of No Doubt Promotions,
many artists with music that featured this new art form experienced
airplay and huge sales that led to gold and platinum certifications.
One label that benefited most from Wes' talents was a new
Rap influenced company called Def Jam. Not surprisingly, Def
Jam Recordings later recruited Wes Johnson to be their National
Director of Promotions. Within three (3) years, his business
acumen and instincts earned him the title of Senior Vice President
of Marketing and Promotion. Wes Johnson was the creative marketing
talent behind most of the commercially significant Rap and
Hip-Hop artists whose sound would re-define the term "Urban,"
worldwide.
While still at Def Jam, Wes started Randy
Boy, Inc. His strong reputation and experience quickly attracted
high quality promotion assignments. With the recent sale of
Def Jam and his involvement now as a consultant, Wes is excited
to devote his energies to NTR Enterprises, Inc.
Wes is a native of Baltimore, MD. He is
highly respected and honored by the music industry and his
community. His awards literally number in the hundreds. According
to Wes, his most notable award is the Lifetime Achievement
Award given to him by Def Jam Recordings on their 10th Anniversary;
LL COOL J presented the award. Also among his favorites is
the GRIOT Award, given to executives who have given back to
the community, which reflects Wes "Party" Johnson's
dedication to helping his peers.
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