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Executive Power Mover


Thembisa S. Mshaka
Advertising Copywriter, Sony Music

 

Creating the messages that have put some of America's top selling recording artists on the map is NABFEME Power Mover Thembisa Mshaka. Thembisa is an Advertising Copywriter for Sony Music. She is responsible for developing advertising campaigns for Sony Music's hip-hop, reggae, R&B and Crossover artists. In less than a year, Thembisa created the award-winning advertising campaign for five (5) time Grammy winner Lauryn Hill, and has conceptualized the advertising for Kenny Lattimore, George Michael, Ginuwine, Jermaine Dupri, NAS, Maxwell, and Babyface to name a few.

 

Prior to joining Sony Music, Thembisa held the position of Gavin's first Black female Rap Editor for five years. She was instrumental in breaking many of today's hottest hip-hop artists, including Busta Rhymes, The Fugees, and Timbaland through seminars, features and music reviews.

 

You'll often find Thembisa utilizing her moderating and public speaking talents on various panels during workshops and seminars. She has appeared at ASCAP's Real Stories, Borders Books & Music, The Vibe Music Seminar and New York University. She is also a Contributing Editor for BLAZE magazine, and writes a column called The Monthly Flow, which addresses the convergence of gender and hip-hop culture in a progressive, groundbreaking journalistic style. An established authority on urban culture, the music industry and radio, her opinions and insights have been featured in VIBE, The Source, RapPages, and several newspapers and television programs.

 

Thembisa's career began at Absolute Artists, a small but powerful booking agency, as Manager of Artist Relations. In this position she worked with music legends George Clinton, Etta James, Junior Walker, and Gil-Scott Heron. Add past and current achievements to her freelance writing and consulting enterprise, SEEIT Live, and you have a truly dynamic executive whose finger is counting a beat ahead of the pulse. Thembisa holds a degree in International Relations and Ethnic Studies from Mills College in Oakland, California. A new mom, Thembisa is a native of Los Angeles, Ca.

 



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