Dionne Muhammad
President, Celebrity Personal Assistants, Inc.
Dionne Muhammad's new venture CPAI aims
to be the "center of gravity" for the Sports and
Entertainment industries. The agency has found a unique way
to seamlessly intertwine lifestyle management with image consulting,
marketing, public relations and business management and technology
services.
After spending 10 years in senior management
at software and engineering firms, she was seeking a change.
Dionne received a Bachelors degree from Auburn University,
a Master’s in Technology from Concordia University and
an MBA from Brenau Women's College.
"Although I had a full time corporate
job, my passion has always been on the creative side. Throughout
my career in technology, I also freelanced as a journalist,
and worked as an independent Public Relations and marketing
specialist. While 'moonlighting' - I always found ways to
introduce the structure and management skills I obtained in
the corporate sector, with the creative projects that my clients
in entertainment were working on." Then one day she had
an epiphany - she would launch a professional services firm
that would embody her personality. "CPAI is simply the
brand that is a symbol for all of my skills and business savvy."
When she showed up for her regular hair
appointment with celebrity stylist Gail Hudson, she told her
of her new idea for the business venture. Ms. Hudson provided
her with a "sales lead" that led to the signing
of her "flagship client". Ms. Muhammad immediately
begin working as the new client's publicist and assistant
- - and subsequently announced the official launching of Celebrity
Personal Assistants, Inc., which is based in Atlanta.
CPAI is the premiere consulting firm and
preferred partner to celebrities, athletes, executives, politicians
- and anyone else with a busy schedule that needs "just
the right thing at just the right time." Their personal,
confidential services are created to simplify a client's everyday
life and help manage their unique business and lifestyle needs.
CPAI deftly manages and supports any endeavor from simple
tasks to highly complex, mission-critical initiatives. Most
CPAI "consultants" have at least a Bachelors Degree
in Business, Marketing, Human Resources, Sales or Public Relations.
Some of our consultants have an MBA or Juris Doctorate as
well.
Since Dionne spent most of her career managing
multi-million dollar technology projects, she used that background
to include on CPAI’s “al la carte menu" a technology
component that further distinguishes CPAI from other agencies.
Aptly named “CPAI’s VIPdesk" - this 24 hour
hotline is the only concierge and personal assistant service
to offer a comprehensive web-enabled solution that integrates
e-commerce and live concierges with scalable technology, state-of-the-art
e-mail, and telephony applications. CPAI is the only professional
services agency tailored to the sports and entertainment market
that also possesses proprietary time management technology
designed to enable clients to access the world at their finger
tips.
Our slogan, “We will do anything that
is moral and legal," prompts customers to inquire about
nearly everything…from acquiring a vintage bottle of
rare wine from a remote location in France to handling daily
chores like laundry," Muhammad said. “Through a
dedicated toll-free number, via our web site, telephone, e-mail,
and web-enabled phones and PDA's -our clients or the CPAI
consultant assigned to their account are able to place requests
for hundreds of personal and business service needs."
Clients include: Dave Matthews Band; Simeon
Rice (Tampa Bay Buccaneers); Kelci Stringer (widow of former
All-pro Minnesota Vikings offensive lineman Korey Stringer);
Alvis Whitted (Oakland Raiders); Jacques Lesure Jazz Quartet;
Baba Oje (Arrested Development), Ballethnic Dance Company,
South Dekalb Arts Council, actress Cee Cee Micheala among
others.
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