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Executives To Watch


Dionne Muhammad

President, Celebrity Personal Assistants, Inc.

 

Dionne Muhammad's new venture CPAI aims to be the "center of gravity" for the Sports and Entertainment industries. The agency has found a unique way to seamlessly intertwine lifestyle management with image consulting, marketing, public relations and business management and technology services.

 

After spending 10 years in senior management at software and engineering firms, she was seeking a change. Dionne received a Bachelors degree from Auburn University, a Master’s in Technology from Concordia University and an MBA from Brenau Women's College.

 

"Although I had a full time corporate job, my passion has always been on the creative side. Throughout my career in technology, I also freelanced as a journalist, and worked as an independent Public Relations and marketing specialist. While 'moonlighting' - I always found ways to introduce the structure and management skills I obtained in the corporate sector, with the creative projects that my clients in entertainment were working on." Then one day she had an epiphany - she would launch a professional services firm that would embody her personality. "CPAI is simply the brand that is a symbol for all of my skills and business savvy."

 

When she showed up for her regular hair appointment with celebrity stylist Gail Hudson, she told her of her new idea for the business venture. Ms. Hudson provided her with a "sales lead" that led to the signing of her "flagship client". Ms. Muhammad immediately begin working as the new client's publicist and assistant - - and subsequently announced the official launching of Celebrity Personal Assistants, Inc., which is based in Atlanta.

 

CPAI is the premiere consulting firm and preferred partner to celebrities, athletes, executives, politicians - and anyone else with a busy schedule that needs "just the right thing at just the right time." Their personal, confidential services are created to simplify a client's everyday life and help manage their unique business and lifestyle needs. CPAI deftly manages and supports any endeavor from simple tasks to highly complex, mission-critical initiatives. Most CPAI "consultants" have at least a Bachelors Degree in Business, Marketing, Human Resources, Sales or Public Relations. Some of our consultants have an MBA or Juris Doctorate as well.

 

Since Dionne spent most of her career managing multi-million dollar technology projects, she used that background to include on CPAI’s “al la carte menu" a technology component that further distinguishes CPAI from other agencies. Aptly named “CPAI’s VIPdesk" - this 24 hour hotline is the only concierge and personal assistant service to offer a comprehensive web-enabled solution that integrates e-commerce and live concierges with scalable technology, state-of-the-art e-mail, and telephony applications. CPAI is the only professional services agency tailored to the sports and entertainment market that also possesses proprietary time management technology designed to enable clients to access the world at their finger tips.

 

Our slogan, “We will do anything that is moral and legal," prompts customers to inquire about nearly everything…from acquiring a vintage bottle of rare wine from a remote location in France to handling daily chores like laundry," Muhammad said. “Through a dedicated toll-free number, via our web site, telephone, e-mail, and web-enabled phones and PDA's -our clients or the CPAI consultant assigned to their account are able to place requests for hundreds of personal and business service needs."

 

Clients include: Dave Matthews Band; Simeon Rice (Tampa Bay Buccaneers); Kelci Stringer (widow of former All-pro Minnesota Vikings offensive lineman Korey Stringer); Alvis Whitted (Oakland Raiders); Jacques Lesure Jazz Quartet; Baba Oje (Arrested Development), Ballethnic Dance Company, South Dekalb Arts Council, actress Cee Cee Micheala among others.




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