Vicki Preston
Marketing Director for Radio One. - Detroit's Urban Radio
Store
"If it doesn't empower you, it disables
you"... this is the mantra that Marketing Director for
Radio One. - Detroit's Urban Radio Store, Vicki Preston lives
and works by. This philosophy is fueling the success of three
stations, WDTJ, WDMK and WCHB-AM. One station, one listener,
one rating at a time, Preston is making her three stations
household names and leaders in the Detroit market.
Vicki Preston is a graduate of Tuskegee
University where she earned a B.A. in Accounting; she is also
a Certified Public Accountant. One of the more interesting
details of Vicki's education is that she was raised and schooled
in Bermuda; Vicki credits her strong and disciplined work
ethic as a result of growing up abroad, as well as working
as an accountant.
Hard work and discipline is just what it
took when Vicki Preston developed, promoted and facilitated
one of the largest, free music festivals in Detroit... "The
105.9 Summer JAMZ." Over half million people attend the
event annually. Preston didn't stop there, she is the creator
of the Kiss 102.7 "Nourishment for the Soul Series,"
in which world famous Bishop TD Jakes was the featured speaker
and she also created the "Business 2 Business Roundtable"
for WCHB AM 1200. All of these events reach, entertain and
touch thousands of people every year. Preston is committed
to making every event bigger and better with each passing
year; to her there is no such thing as a perfect event, she
never rests on her successes.
Vicki has performed many duties for what
has become Radio One, Inc. - Detroit. It was her passion for
different types of music that got her started in the business.
Under Bell Broadcasting leadership back in 1996, she started
her career in radio as the Music Director and Assistant Program
Director. Over a three-year period, Vicki continued to climb
the ranks and added Marketing Director for Radio One - Detroit
to her resume. This trendsetter - trailblazer uses "she-marketing"
to reach listeners; simply put her marketing strategy interacts
with listeners, and crates lifestyle events that impact them
everyday. Preston's global perspective on how to succeed has
proven to be effective in the market palace and her career.
She is definitely one to watch.
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