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Executive of the Month


Yasmin Shiraz
Chief Executive Officer, College Entertainment Inc.

 

Young, Gifted and Black… meet Yasmin Shiraz. Yasmin, at the tender age of 27,is Chief Executive Officer of College Entertainment Inc. and publisher of nationally and internationally circulated mad rhythms magazine. mad rhythms, the premier college entertainment and music magazine, was established in December 1994 and is available on over 100 college campuses across the country. College Entertainment Inc. is a marketing company whose clients include: The US Postal Service, Luster Products, Universal Music Group, Carson Products, BET.COM, Motown Records, Reebok, Def Jam Music Group, Clear Essence, Virgin Records, Mecca, Sony Music, Enyce and others. Yasmin and her company are specialists in creating unique marketing opportunities on college campuses. A woman you need to know… Yasmin Shiraz is:

 

The creator of "The How To Get Into The Entertainment Business" tour which visits 30 colleges per year and has been sponsored by The US Postal Service, Luster Products, Clear Essence and Carson Products. This is the premier entertainment business tour, which assists college students in getting jobs in the entertainment business by motivating them to empower themselves. The tour has visited Hampton, Winston Salem State, Delaware State, Morgan State, Lincoln, Johnson C. Smith, Florida A&M, Clemson, Coppin State, Central State, North Carolina A&T, Clark Atlanta, Bowie State, North Carolina Central and others.

 

The creator of the "Macks In the Back" program which provides mentors for college students in the entertainment industry. This program has been sponsored by Kevin Black, Director of Rap Promotions at Interscope Records, Wendy Washington, Vice-President of Media Relations at Universal Music Group, John Clay, Financial Analyst at Merrill Lynch, David Linton, Senior Vice President of R&B Promotion and Marketing at Capitol Records, Universal Music Group.

 

The marketer and promoter for Motown's first ever, "Black College Tour 2000" which visited 12 universities in February 2000. The Motown tour visited Southern A&M, Xavier, Florida A&M, Clark Atlanta, Johnson C. Smith, Central State, Delaware State, South Carolina State, Montgomery College, and Morgan State.

 

A motivational speaker, lecturer and Hip-Hop aficionado who has spoken for The NAACP, National Urban League, and numerous universities. Topics have included: "Tribute to the Black Woman" at the University of Central Florida, "Rap, Race and Rhetoric" at Winston Salem State, "Entertainment 2000" at Howard, "Transitioning from College to the Real World" at Hampton, "Unifying for the New Millennium: The Aftermath" at Illinois State, "B2K: The Status of Black America" at Florida A&M and others.

 

A highly sought after celebrity profiler whose clients have included Martin Lawrence, Sean "Puffy" Combs, Johnnie Cochran, Jay-Z, Queen Latifah, Malik Yoba, Jada Pinkett, Chris Webber, Damon Dash, Nas and Ice Cube to name a few.

 

Yasmin Shiraz is a former college instructor who taught Sociology and Psychology at Tidewater Community College. She also sits on the Board of Directors for the Sickle Cell Anemia Foundation and is

A member of Hampton Roads Black Media Professionals. Yasmin graduated from Hampton University in 1992 with a Bachelor's degree in Sociology and in 1994 graduated from Morehead State University with a Master's Degree in Sociology.




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