Jodi Williams
Vice President, R&B Promotion RCA Records
Maintaining airplay, managing a coast-to-coast
field staff, creating awareness campaigns for the complete
artist roster, maintaining relationships with each individual
artist and the respective artist's manger, tip sheet advertising,
national consumer driver advertising, budget management, marketing
plans, going for adds and rotation… a piece of cake!
While the above may seem like a lot of responsibility,
they are all little items on the daily "things to do"
list of Power Mover Jodi Williams. A Journalism graduate of
the University of Pittsburgh and holder of a BS Degree from
the Fashion Institute of Technology, it's easy to see why
Jodi is so successful. Jodi Williams has the foundation of
a formally trained superstar, the personality and wit of a
true "HomeGirl."
Most recently promoted to Vice President
of R&B Promotion, RCA Records, Jodi's career embodies
a long list of success stories and accomplishments. She began
in the music & entertainment industry as a writer for
BRE magazine. She later started her own R&B tip sheet
known as the "Urban Music Report."
It was as a writer and publisher that she
gained the attention of record company executives. Rubin Rodriguez,
then VP of Promotions at Columbia Records, convinced Jodi
to leave publishing and become his Northeast Regional Promotion
Manager. In 1998, Gavin Magazine named her National Promotion
Person of The Year. In 1992 she received a similar honor from
Billboard's Magazine, being named the Local Promotion Person
of the year.
Jodi continued to be a trendsetter and innovator
with her groundbreaking development of the "Sony Breakfast
Club." In an effort to alleviate some of the problems
experienced by Independent Black Retailers, Jodi developed
The Sony Breakfast Club, designed as a monthly meeting of
mom and pop retailers, to address priorities and concerns.
The concept is still being used today by Sony Music.
Here is a bullet point view of Jodi Williams'
career:
- 1987 – 1992 Northeast promotion Manager, Columbia
Records
- 1989 – 1992 National Director of Promotion, Warner
Bros. Records
- 1992 - 1994 Sr. Director of Marketing and Promotion, Eastwest/Atlantic
Records
- 1994 – 1998 Sr. National director of Urban Promotion,
Mercury Records.
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